Discover the Importance of Photos for E-commerce
Sales through e-commerce increase every year. In Latin America, according to e-Marketer data, in 2013 there were more than US $ 48 billion in sales. In the segment, competition only increases and it is increasingly difficult to differentiate yourself from rivals. In this scenario, the visual aspect is decisive and presenting good photos of your product can make the difference between the purchase and the migration to the web that your competition handles.
For Perth Product Photography photographer Matt Reed, a specialist in product photos, consumers have high expectations of products, especially those sold in e-commerce, thanks to the easy access to these tools.
This means that good photos can be decisive in transmitting an image of credibility to the client. “Usually people are going to associate a high-quality photo with a high-quality product, and the opposite can also happen,” Reed warns.
Discover the importance of photos for e-commerce
How to produce good photos of your product
To produce good photos of a product, you must pay attention to the technical aspects of photography and the specifications of the sale through e-commerce. Reed explains that one of the main factors is position and angle. ‘Showing the product at the right angle can magnify and empower any product, even a small one.’
The lighting is another determining factor for obtaining good pictures. “This helps to shape the product, in addition to showing important textures and details,” says the specialist. Studio production can make a difference in these cases. In addition, the context is also important, depending on the product. A photo demonstrating its use may be valid, to explain the operation to the consumer.
What defines a quality photo in e-commerce?
There are some factors that define a good photo, and observing this helps to produce good images. Learn 3 tips from Matt Reed of Perth Product Photography, Product Photo Specialist.
Technically strong
People need to feel confident in the product they are buying. Spreading this credibility also depends on photography, according to Reed. “It is essential that the product is clear and, at the same time, shows beautiful and vivid colors,” he explains.
Answer consumer questions through the image
Generally, when talking about e-commerce, detailed product descriptions help solve the main consumer doubts. But it is optimal that the photos collaborate with this. If you are selling an electrical product, show the back so people can see the connections.
If you sell high-quality clothing, have pictures that show the small details, such as the lining, buttons, and internal pockets. “A good photo answers all the questions,” says Reed.
Inspire the consumer to buy
The photo should make it clear what makes your product different. But above all, the images must be able to conquer the client. “A good photo is one that leaves the person encouraged to buy,” concludes the specialist.
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